Market Intelligence and Product Engineering the Two Pillars of a Successful Business

We talk about any business that either solves a query or gives a solution to some problem through its products and services. Thus, the business needs to understand the need of the market and the right solution that would fulfill its purpose of earning great ROI. For the great ROI, it is required to launch in the market a product that is engineered to perfection to resolve the problem the business aims at.  

In short the success of your business product depends on market intelligence, and product engineering. 

Let’s talk about one at a time. 

Market Intelligence

When talking about MarWhenket Intelligence, it can simply be explained as gathering information based on various data sets, analysing the information gathered, breaking down the gathered information into small sets, and distributing it over various channels. 

Big data analytics is a major part of marketing intelligence that helps experts to have an idea what would work in the market. 

Product Engineering 

The process that involves the ideation of the product to its deployment to the clients or in the market and regular updates is product engineering. To step in the market with a solution that can help you be in a win win situation you need a product engineering service providing company. It is important you reach the right team so the idea is conceived and implemented perfectly. 

Now that we have understood the definition of both the pillars that would turn your business to a success, let’s explore the importance of each of these. 

Why Market Intelligence Is Important?

Market Intelligence is important because it gives you an opportunity to explore the chances in the market. This helps you understand and realize what your customers need, and what could be their possible reaction to your new product. 

It also helps you reach your target market easily with various communication channels. With Artificial Intelligence based solutions integrated with your business you can always engage your customers better and have their reviews. 

The major reasons why experts suggest to have a market analysis are: 

• Better understanding of the market and its trends

• Comprehensive value proposition of your product

• Analyze the need of the product in the target market

• Realize the right marketing campaign to reach the consumer base

• Enlist the channels of product distribution

• Find opportunities of expansion in the market

The features, design, functionalities, operations, and some other aspects of your product are the result of market intelligence based analysis itself. 

Why Product Engineering Is Important?

To come up with a product that satisfies the result of market analysis, one needs to hire a product engineering service that is reliable and trustworthy. It is a product engineer who would work right from the ideation to launching of the product. The complete process would include taking care of the product design, development schedules, testing results, and deployment. 

Product engineering helps businesses hit the market with a solution that is meant to gain popularity. Also, it helps businesses achieve the following: 

• Come up with a product that would satisfy the results of market research

• Include new features in the product to beat the competition

• Introduce customized products to meet the technological, social, and cultural needs of the customers 

• Reduce the operating cost of the product and its risk of failure in the market.

Thus, it is of great importance to hire an expert to help you build a product that would be your identity in the market. With a dedicated development team, we at A3logics ensure to deliver you products that would help you expand  your business several fold. 

Key Takeaway!

Product engineering and Market intelligence together lay the foundation of a strong, profitable business that is accepted by the market and is ahead of its competitors. If you have a business idea and want a technology partner to turn your thought into reality then reach to the best IT consulting firm in just a click. 

Most Important Pillars of Modern PHP Development

PHP is one of the most popular and widely used programming languages.Created by Danish-Canadian programmer Rasmus Lerdorf in 1994, this language is known to develop scalable and robust websites and web apps. Web developers love using PHP as websites created using this language PHP works on all major operating systems such as Linux, Unix variants, Microsoft Windows, Mac OS, etc. As per the statistics, every 8 out of 10 websites that you see on the internet is using the components of PHP in some way or the other. 

PHP offers a myriad of benefits to both the PHP developers and clients. Most people prefer using PHP as it is:

• Cross-platform
• Easy to use
• Easy to learn
• Built-in-functions
• Secure
• Reliable
• Efficient
• User-friendly
• Easy to integrate

Over the years, PHP has undergone many changes just like other languages to keep up with the modern world. Let us know about the pillars of PHP, which have made this language stand so strong to date.

Pillars of Modern PHP

With the change in time, what users want has changed drastically. Based on the past challenges and feedback given, even PHP has changed a lot. PHP used these days, is much more emerging, and is a more reliable version to create functional and scalable websites. But there are some pillars of PHP due to which PHP is still standing strong and is so popular, let us discuss them:

Code

The reason why developers love using PHP is due to its ease of writing code. PHP offers easy to maintain code, which is very much essential. developers can easily read and write the code in this language, which makes the development process a lot faster.

Testing

Testing a website can be really difficult in some languages, but in PHP developers can constantly test the code written to ensure that the end result is bug-free. It allows developers to test the code at each development stage rather than testing it at the end. It makes PHP development a lot easier for the developers working on it.

Configuration

This is an important factor to look at if you are looking to migrate your website or an app. If badly configured, migrating a website or web app can be difficult. The PHP configuration file, php.ini, is the best and the fastest way to affect PHP’s functionality.

If you want the code to be executed correctly, writing the configuration file accurately is very important. To get this right, hiring the right team of PHP developers is very important. You must hire those having both experience and expertise in PHP development. 

Runtime Data

PHP along with cloud computing makes the storage of run-time data easier. For those who do not know, runtime data is the one that is created by the user while using an application or a website like file uploads, images, etc. Earlier this storage was being handled by local or network-attached file systems.

Scalability

When getting your website or web app developed, this is one of the most important factors to consider while choosing the right programming language for your project. You need a scalable website for your business to accommodate future needs. Some languages and frameworks may give some error and may require a lot of rework to be done, for scaling your software, but this is not the case with PHP.

These were the pillars of modern PHP development, which makes this programming language so popular among the developers. If you are looking to get your website or web app developed in this language, you must seek professional help from a proficient PHP development company, as this language is not only easy to use but is also flexible and easy to deploy. We are sure that this server-side scripting language will not disappoint you.

How Amidst COVID 19 Outbreak A3logics Stands with Its Employees Strong?

We have walked through half of 2020 and things have only worsened. The outbreak of novel coronavirus has put various countries on lockdown, closed schools around the world, shuttered the government services, turned various places to containment zone, and compelled employers to tell employees to take their laptops home and work remotely overnight.  

This is what the Time calls “the World’s Largest Work from Home Experiment.” But many companies weren’t prepared for this.

A3logics is no exception to this. Although we have been providing remote software development and IT consulting services for over two decades, none of us were prepared to start working from home overnight. Amid all this chaos, the organization has been providing its employees’ financial aids, organizing learning programs, and keeping track of the mental well being of the employees. 

All Business Leaders Are Doing Their Bit 

One thing that is common among all the business leaders is they are standing with their employees and they have got their backs. The corporate giants are supporting their employees, hiring new employees, and strictly working towards the safety of their employees. 

The management at A3logics has decided to waive off a percentage of their salaries without troubling the employees with the finances.

The CEO states, 

“The economic effect of the pandemic can be felt around the world and things would only worsen before they get better. We stand with our employees in a tough time and would go the extra mile to support them. Since we are a technology-centered organization it is ensured that our developers and other employees have access to their systems so, they do not have to compromise with their productivity.”

Appreciating the efforts of the employees, the Head of Mobile Application Development Team says, 

“The team has gone above and beyond the call of duty in helping the clients during these unprecedented times. We are proud of the team members and recognize them for the work that they have helped us deliver.”

The little appreciation in the tough times is playing a great role in the time of the crisis. It is not only encouraging for the employees but boosts their morale to perform better too. 

Taking Care of the Mental Health

In this tough time, working from home is no more a luxury. With no domestic help for assistance, a lot of employees are playing several roles at once. Other than just being your employees, they are being teachers to their kids, chefs, domestic helpers, and whatnot. The crisis has been a great learning experience and not a productivity competition. The team involved with Ui/Ux development has been working remotely for years, but this is a new experience. Working remotely and working from home has definitely different dimensions to be looked at. With so much going on at once, the organization realizes the efforts made by its employees and is looking forward to reaching the other side of the tunnel with the same enthusiasm. The HR team is constantly in touch with the employees ensuring they are heard exactly like they were in the office. 

With the project managers, team leads, and HR team taking care of the situation it is easier to manage work-life balance. 

Making the Best of the Crisis

As the schools and colleges are being shut,  the eLearning industry has seen exponential growth. We have been providing some of the best eLearning solutions to our clients. With various types of eLearning platforms in our list, we ensure our clients get what they need. The team has been putting its best foot forward to get onboard exceptional results. Not just these, the organization is helping its employees take online courses and build up their skill set. 

The Final  Words

In the time where many organizations are cutting their employee count and shutting their operations, organizations like A3logics is dedicated to providing its employees all its support. In this moment of crisis, it is important employers and employees stand united and grow together. As we have moved to the second half of 2020 realizing the importance of sustainable growth is vital. With employees trusting their employers to the fullest, organizations can surely achieve the results that may seem impossible in these days. 

Stand United...Progress Together...Grow Stronger 

How to Choose The Right Enterprise Software - 8 Tips

Modern technology solutions help you stay competitive and productive in a constantly changing business landscape. Enterprise software development is vital in shaping the daily operations of your company and streamlining the entire workflow. Hence, choosing an enterprise solution that best suits your business is often a tricky task. 

Check Out the Below Tips to Find the Best Enterprise Software Solution for Your Business:

Check Software Provider’s Experience and Portfolio

The enterprise software development partner you’re working with must have a proven track record of delivering quality IT solutions. Check their past projects, client satisfaction rate, testimonials and team members experience in the software development field. Enquire about the custom software cost from its team. Work with a software provider who understands your business processes and implements them quickly without the need to explain tasks again and again. Go through these checkpoints to hire a software developer.

1. Consider Your Business Operations and Processes

Companies often ignore the sustainability and long-term continuity aspect when purchasing any software. Make sure - custom software you’re using aligns with your businesses workflow and day-to-day activities. Analyze things like how many basic business activities you can perform this new tool? Is the software compatible with other business systems or applications? Is the software easy to use and learn for your staff? Ask these questions to yourself for more clarity. 

2. Choose Your Industry-Specific Software

Ane enterprise software is of no use if it doesn’t adhere to your industry standards, process and compliance requirements. So, always seek a software solution that meets the needs of the market you operate in. Check whether this software eradicates all the pain points of end-users or employees who will use it in future. Also, check if this software can help you in reducing costs, streamlining activities and minimizing errors during your company’s digital transformation process.

3. Software Cloud Compatibility is Essential

Usage of cloud computing services is a must for modern enterprises today. It helps you streamline your business activities and improve operational efficiencies in the long-run without increasing costs. Using cloud-based solutions like mobile apps or software enables your workforce to access critical business data anytime, anywhere from any internet-connected device. 

4. Seamless Integration with Other Business Systems

It is vital that the custom, cloud-based mobile app or software you choose - sync up with other IT systems of your enterprise seamlessly. What this means is a flexible API entry point in your chosen tool - which ensures easy data sharing between your business applications or IT systems. This will help you improve collaboration and exchange data without any disruption.

5. Consider Staff Training Requirements

Learning a new software solution or mobile app can consume a significant amount of time for your staff. So, make sure the custom software you request is easy-to-use and learn for your employees. Ask for a user manual and training guide from your software development consulting company. Also, request your development partner to provide specialized training programs to your staff - so they can learn the tool quicker. 

6. Ask for References

Take advantage of your industry experience and knowledge by asking your business partners to recommend reputable software solutions providers to you. You can consult your business partners before picking any software. Make extensive analysis and evaluation to ensure your chosen software passes all your business requirements. Always trust strong references. 

7. Look for Customization and Scalability

Can the software be tailored to suit your business processes? Will it be able to scale as your business grows in future? Ask these questions to yourself before you choose an enterprise tool. Remember, one size fits all doesn’t always work. Every business has different needs or demand- so it’s important to pick a partner who offers flexibility in configuration. 

8. Don’t Forget About Security

Any technology security loophole in enterprise software can cost you heavily. So, make sure the system you use is well protected and not accessible to outsiders. System-wide security is what you should target while ensuring zero data leakage or loss. Remember to modify access permission for users as per their availability. For example, when an employee leaves your company, make sure to erase his credentials from the software database to prevent unapproved access.

7 Steps Guiding You Through Enterprise Software Selection Process

Finding the right enterprise software development company and implementing the best solution is a daunting journey. How to start the selection process, where to start, what to prioritize- all these questions can be intimidating and confusing. Any ill-informed decision can leave you spinning your wheels and burning money. Our experts understand the crannies and details of the process and will be happy to assist you. They have provided a step-by-step guide to help you make an informed decision:

1. Determine Your Business Goals

No software development company can deliver the perfect solution to meet your needs until it knows what your exact requirements are. Before you begin your search for the top software vendors, identify your business objectives, prioritize goals, and determine the functions you need in the software. Commit enough time and resources to evaluate all the features accurately that you want in your custom software product. 

The goals may seem obvious in broader terms, which most commonly is- enhancing the efficiency of your organization. However, you must be precise and specific about short and long-term targets, features to streamline processes, and support you want for custom software, and the relevant ERP Solutions to meet those needs. Enlist the features that will enable your business growth, increase revenue, and decrease costs. In addition, define the functions you want to eliminate from the system. Once you have a business plan and other factors in mind, it will be easier to share your vision with your developer 

2. Set a Comprehensive Budget

Budgeting for the enterprise software can be the most frustrating and strenuous part of the process as it involves analyzing a plethora of factors and considering different situations. It is quite common for a poorly planned software project to exceed the allotted budget, which can stall and delay the entire implementation process. Hence, you need a meticulously planned and defined project with an accurate forecast to stay on track even in case of unforeseen circumstances, such as changes in market trends or evolution in technology. Prefer overestimating the project rather than staying short-handed but avoid going overboard. 

For large-scale software projects, a phased approach for budgeting is the best solution. While deciding the budget, consider a few points- expected issues, costs of software, data transfer, possible downtime, and other expenses, license fee, etc. 

3. Create a List of Software Vendors

This was all for the stressful part, now begins the actual fun part that involves discussions with vendors and more. It’s time to explore the internet and research to find top software vendors that offer the services and solutions you need. As you are clear about your goals, requirements, budget, and problems that need to be addressed, it will be easier to filter the list and select the best agencies. Share your specifications and requirements with each of them so they can understand your vision completely. You can also ask for a demonstration to know how they will meet your needs. 

Narrow down your list based on offshore software companies and onshore solutions. Other points to consider are- the experience of the company in your domain, clients they have worked with, feedback & reviews, customer retention rate, updates & support policy, etc. 

4. Ask for Referrals from Trusted Partners

Although preparing a list after in-depth research provides you with the best options, it is still recommended to ask for referrals from your friends and peers. Your employees or colleagues who are well-informed about the enterprise software domain can share references thus, saving your time and effort. Based on your preference (offshore or onshore), budget, and other concerns, look for the best companies. Discuss with people in your network who have experience in the field and collaborated with software vendors. 

Referrals are an authentic and trusted way to seek accurate reviews as compared to your own research. It gives you first-hand information about quality, services, performance, and other key factors. 

5. Review and Compare Different Companies

The next step is to review previous work samples and portfolios of your potential software development partner. Invest a few good hours to go through past work and clients and have a brief meeting with vendors regarding offers, experience, and references. As you will evaluate the shortlisted companies, it will help you know more about their work culture and procedures. As you start reviewing and analyzing all the companies, consider the size of your project as well. Some software agencies only work with smaller clients while others collaborate with bigger projects for various reasons. Moreover, discuss your idea in brief with software companies to get insights into their technical knowledge.

Another important comparison is the estimated cost that different software development firms charge for their services. We know that cheaper ones tempt you to hire them but give it a thought and determine if you are overlooking risks. Compare the price with a company’s expertise, experience, quality of work, professionalism, size of the team, and if they have included QA and software testing services and support services in the cost. 

6. Evaluate Technology, Team & Security

Learn about emerging technologies to know what will suit your project the best. Ask vendors what frameworks and tools they will use for your custom software. Make sure to ask about their technical prowess in that particular framework and platform. You can check their certificates and documents to authenticate their claims. A trusted and credible company will be more than happy to disclose the technical skills of its team members. 

In the initial hiring stage, you will connect more with the sales team and consultants. However, they are not the people who will work on your project, you want to talk directly to developers and engineers who will build your product and deliver results. Although some companies don’t encourage clients to communicate with developers in the beginning, you must insist on it. Convey your vision, expectations, and idea to developers. Take their inputs to refine your product. 

Lastly, check that the company is not compromising data security and taking all the necessary measures to protect your sensitive data from employees and third parties. Sign a nondisclosure agreement before starting the project. 

7. Time to Make the Right Decision

You embarked on the enterprise software buyer journey with a problem that needed an effective solution. After going through these points, you are at the stage to select the right partner to resolve that problem. This is the time to hand over your project to a professional and dedicated development team that takes care of it hassle-free and achieves the operational efficiency that you want.  

Still, Have Doubts?

Partner with an expert enterprise IT consultation services provider to guide you in picking up the best enterprise software that suits your needs. The company IT experts will offer your best suggestions on how to choose an ideal software solution that helps you achieve better business results.

3 Key Trends and Statistics to Follow in 2020

Although chatbots technology dates back to 1966, it was not until 2016 when Facebook included the bots into Messenger. Since then, chatbots have transformed the way users interact with businesses and shop online. From marketing to customer support, this smart technology has revolutionized the way companies operate. Not only brands are looking forward to adopting chatbots into their system, but even customers can’t wait to communicate with these virtual assistants and see what new they can bring.

The chatbots buzz doesn’t seem to stop in the coming years. If your business is still untouched by this trend, then we have stated some statistics and trends that will compel you to seek chatbots development solution soon for your brand. Here we go:

Customer Service

With everything switching to digital platforms, customers have also become more digital. They are shopping online, interacting with brands via chatboats, reviewing the brand through apps, etc. You can expect more online users in the future who will seek support and help from you. Thanks to chatbots, you can now connect with consumers instantly, get their feedback, solve their problems, and create a loyal client base. You can automate various business functions with chatbots and enhance the user experience without increasing operational costs.

• Chatbots are available 24*7 to help customers and answer their information-based questions. 

• In 2020, there was a 45% rise in the number of chatbots used by businesses. 

• Consumers expect to get a response within 30 seconds of submitting a request, and companies invest billions of dollars per year to address these requests. With chatboats, this cost is reduced by 30%.

• Bots are a smart way to reduce waiting time during busy hours by engaging them and delivering an enhanced experience. They have reduced the days of long waiting times to approx 4 mins and could shorten it further. 

• Thanks to chatbots, 60% of users have switched to messaging than calling the customer support team.

• Chatbots take care of more than 50% of online chats, sparing enough time for agents spend on other important matters. 

Chatbot & AI

When chatbots were introduced, they took care of online conversations with users. However, the results were not up to the mark as the technology was restricted to giving standards answers to customers. With Artificial Intelligence integrated into the system, chatbots became more interactive, smarter, and flexible. AI chatbots transformed customer support departments and delivered extraordinary results. Now, rather than giving computerized solutions, they can respond to every query with appropriate answers. 

• Businesses can reduce up to 40% of customer support costs with AI-empowered chatbots.

• AI-enabled bots will save up to $11 billion in healthcare, banking, hospitality, e-commerce industry by 2025.

• Bots are capable of changing passwords, scheduling an appointment, requesting balance without human support.

• AI takes care of over 70% of healthcare admin tasks.

• Virtual Assistants have reduced 72% of consumer visits to brick and mortar stores by taking care of their issues digitally. 

• 40% of companies are now inclined to spend more on AT chatbots development than other technologies. 

Voice Bots

Have you ever experienced voice-support digitally? Well, you have interacted with voice bots that are more accurate, advanced, and flexible. Although this technology is not that popular amongst businesses for customer support and marketing, it is gradually paving its way through industries. Many digital buyers now prefer voice and text-based interfaces as a mode of communication with brands. Google and Amazon have already started the trend of personalized voice support, and other industries, such as insurance, education, travel, and finance are following the trend. 

• More than 22% of Google searches are now done by voice.

• 45% of users between the age of 16-65 are switching to voice support and search on their mobiles.

• Voice bots break the monotony of text support and also engage users with intelligence-based interaction.

• 20% of online buyers use voice assistants like Alexa for shopping.

• Data provided by voice-enabled bots are more reliable and correct.

• Another chatbot statistics reveal that over 70% of users are happy with the voice assistants in their smartphones. 

• Voice bots deliver a personalized experience while solving customer problems better.  

• Voice assistants can recognize multiple languages. For example, Siri can detect 21 languages, including Arabic, English, Korean, French, Danish, German, Hebrew, Japanese, Malay, Thai, Turkish, etc.

Conclusion

Chatbots have become a key aspect in consumer applications and websites across varied industries. Users prefer using these automated systems and communication modes to connect with brands. It’s high time that you incorporate it into your business operations soon. Connect with a reliable chatbots development company for the right support and solution, and ensure to deliver flawless customer experience.