10 Amazing Benefits of Salesforce CRM You Don’t Want To Miss

The relationships that you cultivate with your clients and customers serve as a foundation to achieve organizational success. As per research, clients love to invest in a company that offers a better customer experience.

Hence, investing in an effective CRM software is a must for any business to drive better customer engagement. However, picking out the right software solution is a very crucial decision for any entrepreneur. For this, they need to thoroughly assess the prospective programs to find out which works best for their organization. 

Customer relationship management (CRM) systems are software programs designed to manage and analyze customer interactions. These days cloud-based software is much in trend. With this, Salesforce has earned the title of #1 provider of cloud-based CRM solutions that promote better customer services. It serves as a means to connect the management, customers, and the workforce altogether. 

In this blog, you will learn the top 10 benefits of Salesforce and how it will streamline your sales and marketing operations.

Also Read: Everything You Need to Know About Salesforce

Take a look!

1. Integrates Well with Current Infrastructure

Every CRM solution should be flexible enough to meet unique user requirements. 

Salesforce CRM is popular for its flexibility. With a high degree of adaptability, this platform blends seamlessly with other software ecosystems through powerful APIs. 

It allows organizations to integrate easily with third-party apps and software solutions, to harness its maximum benefits.  

With this feature, it is easy to integrate with third-party applications like JIRA, Zendesk, Financial Force, and many others to extend the capabilities of the platform. Easy third-party integrations save much of your time and money. It provides several advantages and features to improve your business process.

2. Improves Your Marketing Process

A robust CRM solution aligns the sales and marketing strategy to achieve one common goal - REVENUE GENERATION.

Hence, implementing the right CRM software enables companies to manage and analyze customer interactions effectively throughout the sales lifecycle to boost relationships, convert leads, nurture sales, to promote customer retention.

The Salesforce CRM software can help organizations at every stage from gathering and qualifying leads to turn them into opportunities.

3.Better Contact Management

If your organization lacks a clear understanding of who their customers are and what they expect from them, it will be hard to provide them with the kind of positive experience that pays off. The more you know about your customers, the better you will serve them.

Salesforce CRM offers a robust contact management system. It makes it easy to store addresses, phone numbers, and other sensitive data of the clients and customers in a hassle-free manner.

Salesforce CRM comprises tools that track previous customer interactions and sales activities. It also uses the client’s data from different social media handles to get deep insights into what kind of products or content your customers are looking for. This helps you create better marketing and sales strategies that are more suited to their preferences.

4. Boosts Lead Nurturing

Generating leads and converting them into your customers takes more than getting your brand noticed. Research reports reveal that 79% of leads never convert into sales because of poor lead nurturing. Hence, it is highly essential to monitor your prospective customers and stay in touch with them. 

With Salesforce CRM software, you can easily create campaigns, track clicks and automate the whole process.

This enables companies to generate quality leads, and accelerate the conversion process while reducing the time spent on the sales cycle.

5. Mobile Access to Sales Reps

Sales and marketing teams are always on the go. Hence, a cloud-hosted platform is an ideal choice to streamline their work.

Salesforce CRM software can be accessed on the mobile devices along with desktop versions

This enables field professionals to access dashboards, reports, lead-generation processes, customer data, contacts, social profiles, and other CRM data on their smartphones. 

The collaboration capabilities of the app updates the teams on the deal status and ask for support whenever required.

Also Read: Salesforce CRM Adoption - How to Maximize User Adoption Rate And ROI

6. Promotes Effective Team Collaboration

Collaboration in the workplace is a sign of an effective team to harness the best out of  them. The built-in social tools of Salesforce facilitate effective collaboration between sales representatives and staff members.  It allows your marketing teams, sales teams, and administrative staff to get access to all of your data on a unified platform. Hence, sharing data, files, and insights can be done easily that promotes quick completion of tasks.

7. Gives 360 Degree View of Sales Pipeline

The significance of a 360-degree view of the customer cannot be overlooked. It assists in predicting the future demands, improves the effectiveness of marketing efforts, and helps salespeople to sell more.

When you have sufficient data, it is easy to create adaptive weekly forecasts for more organized compilation. Salesforce CRM comes with an intuitive dashboard for data accumulation as well as detailed reporting and analysis that boost sales performance.

With Salesforce CRM, it becomes easy to cross-check all aspects of your pipeline at one glance, from customer activity to conversion rates. This platform even offers customizable reporting and visualization features to get personalized data view.

8. More Effective Sales Cycles

The sales cycle is the backbone of a successful sales cycle effort. It is a series of actionable steps that salespersons take to convert the lead into a customer.

Having a clearly defined sales cycle serves as a roadmap for sales reps and gives a clear view of what the team is doing.

Salesforce CRM, streamlines the process and helps you better understand your clients. This platform offers features including workflow automation and task management to fine-tune your sales cycles and stay on top of them at all times. 

9. Tracking Competitors Becomes Easy

Spying on the competitors always proves to be an extremely effective strategy. There may be  several products and companies that offer similar services like yours. So if you want to know which product and what price works in the market, you must keep an eye on the competitors.

Salesforce CRM enables organizations to keep a check on the competitors and what that they offer to create customer engagement. 

10.Opportunity Management

With Salesforce CRM system, it would be easy for organisations to efficiently manage the opportunities and close the deals more quickly. The inbuilt deal evaluation and quoting tools of Salesforce, reveal the value of each deal, current status of the deal, and create detailed PDF quotes that can be shared directly with the customers.

Also Read: Salesforce Consulting - Top 6 Benefits of Hiring Certified Consultants Remotely

Are You Ready to Try Salesforce CRM?

Salesforce CRM serves as a centralized platform that covers all three areas including sales, marketing, and customer support offering a full package to meet business needs.  It provides a comprehensive set of tools that can be customized to offer reliable customer support and reasonable pricing plans. From tracking sales, managing leads, improving conversion rates to building long-lasting relationships with customers.

To launch its successful execution, we highly recommend that you should take help from the leading Salesforce development company.

If your organization already has CRM software and you want to integrate it with other applications, then A3logics is the one-stop solution. We offer complete Salesforce Appexchange Development services to reap benefits of this platform and take your business to the next level. Our experienced professionals will help you integrate your application smoothly.

Watch Out for These Quality Testing Trends in 2020

With competition getting fierce in the digital world, more and more companies have realized the importance of quality testing. Hence, the field of software testing is evolving every day and has become a key factor in the success of any website or application. However, reviewing the quality of any web or app and making it bug-free is not a cakewalk. It requires days of efforts and work that starts right from the beginning of the development process and continues even after the launch. With smart and innovative technologies being introduced now and again, the testing cycle will only grow. 

So, we have listed 3 latest trends of software testing that are sure to improve the success and effectiveness of applications. Have a read:

Artificial Intelligence & Machine Learning

In the year 2019, we witnessed AI and Machine learning, marking their presence in almost every sphere of technology, including software testing. In 2020, intelligent automation will continue to be an integral part of the testing process and will make it smarter. The quality assurance teams will use AI to their advantage to optimize their strategies and operate effectively. This technology will also help testers identify the risk points of application, predict test configurations, optimize test suites, etc. There is no denying the fact that AI and ML will bring a new revolution to application testing, ensuring powerful and successful web applications.

Agile Test Automation

Test automation in software quality assurance is not a new concept for any of us and it is expected to become even more prominent in 2020, moving to a new level and setting higher standards than the previous year. Now, companies are shifting entirely to agile technology that proves to be a great help in responding to the evolving requirements of testers. With agile test automation, testing teams can avoid repetitive tasks, eliminate bugs faster, take follow-up frequently, keep a close watch on every development process and ensure test coverage. This further assists companies to save human resources, time and cost while successfully delivering error-free apps. 

Big Data Testing

We all are aware of the popularity of big data and its influence on every industry and sector. Now, jumping on the bandwagon is a software and quality testing. Big data testing makes it easier for the testers to evaluate the functionalities of the app or web while checking its performance. The proficients are using it to make wise decisions as they now have precise data validations. They can have every detail and information in instantly to make a strategy to review a web application and test is in terms of consistency, accuracy, duplication, validity, conformity, etc. Big data is no longer a new concept in this field and will surely grow in the future.

Summing It Up

With technological advancements, quality and testing software will soon reach a new level of success and you surely don’t want to miss out on that. Hence, without any delay, seek a comprehensive testing service for your software application and be assured of a top-notch product.

Ensure Healthcare During COVID-19 with These Mobile Apps

The recent outbreak of COVID-19 pandemic has turned our lives upside down. Most of the things that were considered normal a few days back are now far fetched. It has surely flipped our normal lives and has affected our health care as well. However, no matter how hard the times are, we surely cannot compromise our well-being. Hence, we bring to you some interesting mobile applications that will ensure your mental and physical fitness during the lockdown. Have a look:

Talkspace

The first mobile application that we will discuss is a name that everyone is talking about - Talkspace. This platform takes care of your mental health through online therapy sessions that are affordable and effective. Anyone age 13 or above can subscribe to it and seek the help that they need. Whether you are someone going through a rough patch in your life or facing common couple issues or just need to keep sane during this pandemic, it will take care of everything. You simply have to mention your requirements and it will match you with the right therapist who will assist you throughout to pass the challenges and overcome your problems. You can get unlimited text, audio and video messages daily in return for a small amount. There are live sessions too for premium packages. It has already registered more than a million users and the numbers are rising during this time when every person is facing a crisis. The app is compatible with both iOS and Android devices and you can use it on your tablet or smartphone. 

MDLIVE 

We all are aware of the panic and suffering going around the world and we certainly get appointments for non-emergency issues these days. However, we also cannot ignore our health and might need some assistance. So, what is the solution? Well, MDLIVE is here with the perfect solution. You can now connect with health experts and professionals easily and instantly using this app which is available for all operating systems, be it Android, iOS or Windows. Once you install it and sign in, you can have quick access to a doctor to take care of your problem and recommend the best treatment. The best part is that you can connect with the professional at any time of the day whenever you face any restlessness or problem. Well, we must thank web and mobile app development company behind this miracle that is coming handy during the time when it is not possible to visit physicians. Also, the app is free to download and you can get in touch with the doctor in about 15 minutes. Of course, considering the current outbreak of COVID-19, the waiting hours are long but that is understandable. Right?

Breathe2Relax

This is the time when most of us are spending their time with family and making the best of it by indulging in some collective activities like playing games and working out. So, why not utilize this time to take care of mental health as well when everyone is living under stress and anxieties. Breathe2Relax is a simple yet attractive mobile application introduced by the National Center for Telehealth & Technology. It helps you with breathing exercises to deal with stress and chaos going in your mind. You can personalize the app and adjust the pace according to what you find relaxing. There are reading materials, video demo, chart to evaluate your progress and many other features. This app is surely a great start to work on your mental fitness while learning the right breathing techniques.

Conclusion

Well, we all must be grateful to those brilliant mobile app development companies to come up with such useful ideas and making our lives easier during this challenging time. So, do not let any stress affect you and start working on your fitness now. 

Marketing in the Days of Quarantine| Do Not Lockdown Your Strategies

Undoubtedly we have entered an uncertain phase and no one knows how long would this continue. We have been quarantined for the time being, but can or business and our marketing strategies be locked down too? No. The clear and loud answer is No.

The way we implement our strategies in this tough time would determine our position once everything falls in place. We have been providing IT consulting services remotely for more than two decades and understand the technical hardships businesses may face.

In this unprecedented time, we are struggling with social distancing, but technology has not let us isolate ourselves completely. Further, the time is here to be involved in different marketing strategies to engage audiences.

The one most important question is

“How to Survive This Creatively and Be Prepared for the Future?”

 Well, if the chit-chats around the town are taken seriously, some believe that the rise in temperature may get things under control and others believe we have a long battle to fight. These are just assumptions, let time be the real judge and we are prepared to handle the situation well.

The Impact of COVID-19 on Your Marketing Strategies

Working from home and self-isolation are the new work culture now. Thus, there are lesser people on the road and into your business too. Some of the industries that go for marketing strategies like signage, billboards or airplane magazines may find their visibility has crashed than ever before Also, the organizations that have relied heavily on conducting events and gatherings to generate new business and increase their revenue are struggling to survive the game. 

With the lockdown, it is possible that advertisements on TV and radio will rise.

With so many new things happening in the market, is there any silver lining for the marketers? Yes, but we have to look for it.

We can assume that more the people are working from home, the more flexible the “workday” turns to be. Thus, people may be involved with several kinds of work and searches at any hour of the day.

Don’t let your marketing pause down!

We understand for most industries this came as a surprise and we are no different. Although with our disaster recovery plan ready we were a little prepared for what was to come, but it was way more than expected. We have been assisting our clients with remote services since 2012, and have been managing providing IT consulting services for long.

Before the quarantine, it was just the technical team that was working for the clients remotely, but now it is almost all the teams that are following the same footsteps.

Here’s what the marketing team demands of you to continue working.

To-Dos for Marketers in the Time of Quarantine 

• Follow the Search Trends

Very obvious, we need to understand the search trends in the time of crisis.  The search results would be influenced by what is trending and it is important that we follow the same. Taking care of what is trending is always rule #1.

• Relevant and Creative Content

Now that you have a little more time to work, it is important that you do not mess it up all. Let your creativity team with relevancy and come up with some interesting posts a little off-track for a while may work.

#Important_Tip: Not Many Just a Few May Work

• Ramp It a Little

Because you have a lot of time you can revamp the website easily. Accept the fact economies have crashed, this is the right time to revamp your website so that once things fall in place your digital presence is more impactful.

• Offline to Digital Domain

Obviously you have put in all your efforts and time in the brick and mortar store but now all you need to do is move to the digital frame. And if you have a digital identity this is the time you can put a little more effort to get things in place or even a better place once the situation is better.

• Optimize Your Content

It is important that you work a little to optimize your work with the trending things. Digital trends are taking the world by storm even when things are being really difficult. So, optimizing the content can help you drive your business to new heights.

• Paid Ads Now?

Maybe you can try harder and get your things done. A little investment in the hard times is all you need. Just move forward with some of the most popular services and you are surely getting great returns.

(Tried and Tested)

• Build Up Your Credibility

Provide your clients with uninterrupted services and make sure none of their requests are unattended. This is the right time to get things on your plate and work harder to build a better name in the industry.

• Beat Your Competition

One thing that you really want to do is, to stay ahead of the competition. Well, this is the right time to prove your services and efforts to the team that stands there and gets your things done.

Wrapping It All Here!

We understand things are being tough for the organization, but in this time of crisis, your efforts are going to help you stand competition once things fall in place. Work on your business and get your things gathered when the world struggles with surviving.

At A3logics, we have been helping the staff deal with the situation well. You can read our CEO’s message here. 

6 Things You Can Do to Beat Quarantine Boredom

The spread of Coronavirus has forced everyone around the globe to stay at home and maintain social distance. This has led to the temporary shutdown of major businesses activities. Eventually, we all will go back to our previous lives as normal very soon. Until then, slow down and stay tuned into your world.

Instead of watching scary news all the time, you should focus more on improving your life. Now is the time to use those hundreds and thousands of resources already available online.

So sit back, relax, and learn new ways to make the best use of this self-isolation period.

1.      Read a Good Book  

You’re an avid reader and have a huge collection of books but not enough time to READ. Well, now is the chance to explore so many worlds, stories and people through the power of words. So grab this opportunity to boost your intellect and kill the boredom of staying at home.

2.      Meditate to Check in with Yourself

This is the best opportunity to take complete charge of your mind and soul. Slow down and understand the world within You. Close your eyes and take a few deep breaths in and out to give your brain a much-needed break.

3.      Exercise to get the Glow of Good Health

Your gym and fitness center are closed, right? Well this isn’t an excuse for not exercising. You need to stay active while staying at home. But the truth is switching to a home workout routine takes a lot of intrinsic motivation. Watch free workout tutorials on YouTube to start it today.

4.      Invest Time in Personal Development 

The best way to beat the quarantine boredom is learning something new as it is never too late to learn a new skill. Be it related to your work or personal life, there are endless possibilities to explore at home. Take a free online course or earn a new certification to enhance your career skills. This is a good way to upgrade your CV with a professional course.

5.      Dedicate Yourself To A Daily Goal 

While most of the people are working from home, staying productive and accountable to yourself is the need of the hour. Set your daily goals and review them regularly to create a balance between your work life and home routine.

6.      Try New Recipes

Due to the coronavirus outbreak Restaurants across the country are closed.  Why not try new recipes and cook a variety of dishes each day to serve your taste buds. Watch cooking shows to get creative in your kitchen.

Wrapping the Whole Story !!!

Think this quarantine period as an opportunity to do all those things you don't have time for. Be it learning new skills, or reconnecting with people via video calls or spending quality time with your family. Make a journal to note down all the things you did under quarantine. This phase will pass through. Stay safe. Stay calm. Stay productive.