Using Big Data Analytics to Drive Personalization & Better Customer Experience

Can you count the grains of sand covering the face of this earth? This seems impossible. You cannot calculate the exact numbers, right.

Well, to your amazement, Google did the Job. It has given a rough estimate of sand grains covering all the beaches and desserts on the planet. The number is seven quintillions, five hundred quadrillion grains of sand.

But even more interesting is the amount of Data we have.  Statistics reveal that by 2020, the data is expected to increase 4 times more than the grains of sand on the earth.

In the last couple of years, the number of internet users worldwide has increased massively. Stats reveal that 90% of the world's data has been created in the past 2 years. We can see the growing popularity of social media platforms across the globe. Every minute 2.5 million pieces of content are posted on facebook. We are living in a highly interconnected world where data is exponentially captured via smartphones, blogs, social media posts, and many diverse digital sources.

This digital revolution is bringing abundant opportunities to enhance the overall customer experience. With this, Big data analytics has become a powerful tool that enables businesses to engage their customers more effectively and drive success with better products and services. Any business can deliver personalized solutions with meaningful insights to create happier customers.

What is Big Data Analytics?

It is a process of collecting, organizing and analyzing huge data sets to get deep insights to discover purchasing patterns, market trends, and customer preferences that help companies make informed business decisions.

Data consulting services enable marketers to gain better understanding of customer needs and requirements. This way companies can deliver personalized solutions that create happier customers and retain them for long-term.

Why It’s the Right Time to Embrace Big Data Analytics?

Unlike traditional data, ‘Big Data’ is unstructured and scattered, and too complex for traditional SQL databases to deal with. That’s where the need for big data analytics arrives.

If you’re still not considering the details of your customers, then your business is missing out that major tool undeniable for business success as “There’s only one thing that matters, Customer Satisfaction”

No matter what industry you’re in, big data analytics solutions can transform any business model towards new heights. If used effectively, it can optimize operations that result in improving customer relationships and give thriving results. 

Impact of Big Data Analytics on Customer Services

1. Helps Deliver Valuable Feedback

Better understanding of customer behavior enables companies to resolve queries, issues and grievances in an effective manner.  

With Big data analytics, marketers can easily track those channels that their customers are frequently using. This offers brands an additional opportunity to optimize their strategy for better customer engagement. Today, customers are connected to their favourite brands on various channels; hence to provide effective customer service, an enterprise must use the right tools to collect, analyze, and evaluate all data shared by a customer.

For example, if you integrate big data analytics into CRM systems, it becomes easy to define a more clear picture of customer-facing operations. 

Also Read: Enhance Your Customer Relationships With Salesforce Einstein AI

2. Personalized Shopping Experiences

As Customer experience is the new marketing battlefront, it becomes very challenging for any business to survive and succeed in such a competitive environment. Hence,  entrepreneurs must break down the silos across various channels, departments, and teams to get a unified view of the customer preferences. With consolidated data on customers buying patterns, marketers can give personalized shopping experience with the better understanding of customer needs and requirements.

3. Improves Response Time

How fast do you respond to your customers? Quick response time is the most important attribute of good customer service.

As per researchers, prompt feedback to the customer issues and complaints can increase customer advocacy by 25%.

With data analytics on your side, it becomes easy to measure the response time of your customer agents across multiple channels. And thus you can improve it by accurate detection of strong and weak spots.

Grab this opportunity to stand out in the marketplace just by responding to your customers well in time.

4. Resolves Issues in No Time

Big data methodology helps your customer service agents to detect and analyze all kinds of user queries with their relevant solutions. This increases problem solving efficiency of agents.

5. Reduces Customer Churn Rate 

“It takes months to find a customer and only seconds to lose one.”

Using big data analytics enables brands to improve its customer acquisition and retention rate. This has become a very popular tactic to retain customers for long-term. These insights can identify which customers to target and when to target them. For instance, a customer shops every month from a brand and for some reason haven’t purchased anything from it in the past 6 months. In such a case, using data insights enables marketers to reach out and prompt such customers with a simple message to resume their purchase cycle.  

The Bottom Line

Regardless of industry, big data analytics make all the difference in enhancing the relationship between customers and businesses.

And, serves as an effective tool for increasing consumer satisfaction and retention rate. It enables companies to draw meaningful conclusions out of vast unstructured information, to serve their customers better. In this blog, we have discovered 5 different ways big data analytics improve customer engagement with your brand. Each of these ways signify the importance to entrepreneurs to make data-based decisions.

Today several big and small businesses have successfully utilized data science to deliver an exceptional experience across digital spaces that delights the customer and builds long-term brand loyalty in their niche.

If you also want to improve your customer service then get in touch with leading big data consultants. 

Things to Consider While Opting for Food Delivery App Development

As the number of new restaurants in the nooks and corners of the cities is increasing, people find it interesting to enjoy various international and national cuisines. As the number of restaurants rises,  the number of people looking forward to trying their food rises. A lot of people want to enjoy scrumptious food in the comfort of their drawing rooms. To provide the ease of enjoying finger-licking food in the luxury of the home, on-demand food delivery app development has come into being.

It has not only made it easy for the customers to enjoy mouthwatering food at the leisure of their home but play an important role in cultural exchange by bringing a wide variety of cuisines from across the globe.

The food delivery apps have made it quite easy for customers to share their feedback and ratings. 

This can be considered by other customers before placing their food in one place. Another great feature is, these apps can access your location and show the list of restaurants that are in your close proximity. 

The app would also give you an estimated delivery time so that you have an idea of when your food arrives. The technology has advanced to an extent where these apps are not just adding to the leisure of life but have become a necessity.  After a hectic day at work, people can rest in their homes and simply order food online, instead of spending time indulging in cooking and other things. Also, one can make time for some other important work. 

Things to take care : On-Demand Food Application Business 

Let’s now talk about the main objectives behind the development of on-demand mobile food delivery applications. The enterprise mobility experts associated with us, reflect on the major objectives of developing a food delivery mobile app which are quintessential in nature and deserve to be taken care of.

Objective#1: Establish Your Business

The most obvious aim of coming up with a food delivery app is to establish a business. An app would help the customers to connect with the restaurants and place their orders easily. They can ditch the age-old style method of ordering the food by looking into pamphlets of various restaurants and making calls to place an order. This restricts the choices to a few restaurants, thus, the food delivery mobile app aims to extend the options for the customers in just a tap. 

Objective#2: Ease of Looking for Food

The food delivery app that we aim to develop must offer ease of browsing. The search for food menus, cuisines, or restaurants must be hassle-free and should be found in one place. Make sure you have an idea about the best specifications & cost to build your app needs in order to make it one-stop solution for all the food-related searches one may need. 

Yes,  the other motive of developing the food delivery app is bringing everything your customers would need in one place for ordering food. This would let the customers access the entire menu that is available in their favorite restaurant. It would also have the details of the open hours, restaurant data, and other important information. 

Also, customers can look for an option that fits their budget. The navigation of the app is expected to be hassle-free on both android and iOS devices. Well that’s the task of the mobile app development services team, but it is a quintessential thing to not forget about.

Objective#3: Tracking of Food Must Be Easy

The food delivery app lets customers keep a check on the time it will take for the restaurant to deliver the ordered food. The app would reflect on everything from taking orders to preparing them in their kitchen, then handing it over to the delivery boy collecting the items and dropping them at the customer’s delivery address, the app would share every piece of information. 

The food delivery apps need to show the estimated time of arrival of the food item from the restaurant to the customer’s address. Also, it is important that the customers can contact the delivery valet and the restaurant through the mobile app.

In addition, it would be even better if the valet is open to accept additional orders from more than just one restaurant, because of unavailability of two different dishes at one place. This is quite a usual case with many, and the customer has to end up ordering things from an unwanted place.

Objective#4: There should be Multiple and Easy Payment Methods

Your food delivery mobile app should ensure the customers that the payment method is easy and hassle-free.

The process needs to be very simple and the page must be redirected to the bank’s page easily. So that they could make the payment in a few taps. 

A lot of applications also give the option of cash on delivery thus making things easier for the customers.  

Objective#5: Honest Feedback (Platform/Feature)

Another important ‘should be’ objective of a food delivery mobile app is to ensure that customers can share their feedback and reviews easily. 

It is not just the food and the restaurant that needs to be reviewed but the delivery valet too needs to be taken care of.  With some other features in the list, a mobile app needs to be well planned and have all the big and small details accessible and easily navigable.  

Now that we have talked about the major objectives of the food delivery app, let’s further discuss the important features to include. 

Objective#6: Should be in the Budget or Free for Customers

When it comes to on demand mobile app development, revenue and costing's matter, which any business owner wants to earn through the solution back. One should keep this in mind that the application would earn more only when it comes under the pocket range of the general public.

This is the reason why most of the applications are free for public use. Actually, the fact is, the advertising world doesn’t let the feel of free application come to mind, as it offers enough to any thing which is liked by the public.

Thus, make sure to invest that much which could satisfy you as well as your probable future customers. 

Objective#7: Start Local and Later Customize

When it comes to initiate a business, especially related to food, it should cover its vicinity first and then expand to a wider range.

Reason being, people in the native zone would better review the business and should tell more about the improvements required than any other because of familiarity. However, there would be many unwanted suggestions as well, but remember that gems are never found alone, but to be searched in between the stones.

Therefore, the best reviewer would be the local audience, who would help things get bigger on a different level after a certain period of time. You are just required to gather as much review as possible and get the application improvised from the dedicated software development team.

Key Features of Food Delivery Mobile App

When you consider the objectives of your mobile app, there are a few features that you need to consider too. These features would help you stick to your objectives and come up with an impressive high-returning mobile application. 

Feature#1: Live Tracking

This is an important element of any delivery-based app. Even the eCommerce software solutions providers consider this as an essential element of their app. When a customer places his order the patience to wait for the same to arrive is less. If the order is delayed beyond the estimated time, one can easily track it. Therefore, live-tracking gets on the list of most important features to consider when developing your mobile app.

Feature#2: Easy Transactions 

Not one size fits all. It is important that one adds multiple options for making payments to make the complete process feasible for different groups. With the world going digital, the modes of payment through credit and debit cards have been the most popular options. You can also let your customers sync their digital wallets with the app. 

Bonus!

Let your loyal customers be rewarded for their loyalty and faith in the app. This would help you build a monopoly. 

The experts associated with us make it a point that they integrate various payment methods when they work on your mobile app development. 

Feature#3: Push Notifications

Any new restaurants in the locality? New Schemes? Festive discounts? Anything. Let your customers be notified about everything and anything new that is in the market. You may have collaborated with a new restaurant or there would be some new offer. This would help you to take charge of the customers’ thought processes.  

Feature#4: Food Customization

It is important that each of your customers can customize their food cart easily. This would let them connect emotionally with the app. Predictive analysis and sales forecasting is a very important part in a running business these days. And when you let your customers do as they want, they connect better with your app.  

Feature#5: Add Addresses

It is important that your client can add various addresses to the app. Our developers understand your client base, it may include working mothers, students, and others. They may need to add several addresses as per their requirements. We realize we would need to integrate a system that could save various addresses for one profile. 

These are some common challenges that one needs to integrate when developing a food delivery app. This would help you connect with your clients better and get great responses too. It is advisable that the platforms available for food development applications are many but to hire Magento development services providers would prove best as far as ecommerce development is concerned.

Now that we have spoken about the objectives and features of the food delivery app, we’ll talk about the common challenges faced in this sector. 

Common Challenges in Developing Food Delivery Mobile Application

There is tough competition in the food delivery business and one needs an in depth guide to different types of food and restaurant software to sustain in the market. Some of the major challenges that  a food delivery app might face are:

• Price discrepancies

• Unhappy customers

• Unhappy restaurants

• Ignorance of user loyalty

• Logistics problem

• Food quality

Wrapping It All!

It is important when you reach out to your IT consultant to develop a food delivery app for you, they need to be well versed with the latest trends in the industry. The customers have become very smart and selective and getting it all under one roof isn’t easy. 

Thus, find the right team that can help you or you can build your own food delivery app like Doordash that would take your business to the zenith and help you earn great profits.