Top 10 Reasons Why Your Business Needs a CRM System

Customers are the single most valuable asset of any organization. They serve as a springboard for new concepts and ideas.  No matter what industry you are in, no matter what kind of products or services you offer, maintaining a healthy customer relationship is the topmost priority of any business.

These days, many businesses are implementing CRM platforms globally to standardize and track sales progress and productivity. CRM software was originally designed to help organizations build and maintain relationships with new and existing customers. Since then, CRM software has evolved from a simple contact management system into a robust tool that helps you find leads, and nurture them through the sales pipeline. It effectively manages marketing activities, sales, accounting, vendors, and other types of operational data.

In this blog, you will learn about how a strong Customer Relationship Management System actually improves the lives of sales and marketing reps.

Take a look:

1. Improved Customer Experience 

Giving personalized experience to your customers is the need of the hour. And, this is only possible when you know more about your customers. Hence, every interaction that you have with your customers needs to be identified, documented, and recorded. 

That being said, you need a powerful CRM system that gives easy access to important information to all the departments including sales, marketing, and customer service teams.

The integration of CRM systems enables companies to gather important information about their customers to get meaningful insights into their preferences, purchase history, what they bought and when, and demographic patterns. All these details help you remain proactive to serve customers with better offers at the right time. All this tends to deliver personalized customer experience!

    

Also Read: All you Need to Know About Salesforce

2. Customer Segmentation to Create Targeted Campaigns

When you know whom you’re addressing, your target market, you can easily customize the offer, strategy, and even your sales pitch!

The customer relationship management system allows you to segment the data as per categories and criteria, making it easy to create focused lists. Such segmented lists helps the marketing team to run specific customer marketing campaigns 

3. Better Customer Support Service

Not letting your customers wait and responding quickly is a sign of professionalism. Nothing makes customers happier than getting immediate responses as well as solutions to their problems.

When it comes to customer support services, Customer Relationship Management systems serve as an effective tool. These days, many brands are using CRM software to create better engagement with their customers anywhere, anytime, and from any device.

CRM system comes with a set of customizable, ready-to-use email templates, documents, letters, proposals, invitations, quotes, newsletters, that helps you draft messages within minutes as while dealing with customers, speed is everything!

Having all the details allows you to personalize your communication, send replies offering quick solutions to recurrent problems.

Hence, a CRM system proves indispensable in providing great customer service. 

4.  CRM for Enhanced Internal Communication

As your organization grows, so does your customer database. Hence, after a certain time, it becomes more difficult to streamline your communications with customers, both existing and potential.

CRM system allows you to store a vast list of customers, including contact’s full name, email address, telephone number, postal address, website and social media accounts, and critical business facts. With all this information at your fingertips, a CRM gives your organization a competitive advantage.

5. Increased Customer Retention

Retaining customers is the key driver for any business success. Also, companies cannot foster customer loyalty without building effective customer retention strategies.

CRM system comes with a handful of customer retention strategies that helps you gain a competitive edge and improves ROI.

Apart from being a valuable asset in finding and nurturing your potential customers, the CRM system also proves helpful in keeping your existing customers happy.

6.  CRM Improves Leads Generation

Nowadays, one of the critical elements that drive the business momentum is Lead nurturing. Therefore, you need to implement an effective lead nurturing strategy as it highly impacts your business marketing process.

Customer relationship software streamlines the complete sales cycle, helps the sales team to track leads, opportunities, and close deals more quickly. It also supports nurturing leads and building better, long-term relationships with customers even before they interact with the sales team and supports the sales team to reach targets faster.

7. Automate Daily Tasks

Having a good CRM system automates a few tasks and frees up time for core business activities. From filling out a form, sending a report to figuring out the logistics of delivery, a customer relationship software system manages many of these tasks and fasten the process. Therefore, minimize the amount of time and steps required to complete a certain task. 

8. More Productive Workforce

Successful implementation of CRM system improves business performance by increasing sales team productivity. This allows employees to collect valuable client information and integrate a company's marketing efforts into the checkout process.

A full embraced CRM system allows you to expand your business by making the team more productive.

9. Secure Storage

CRM software helps the sales team to securely store the contact details of customers, sales opportunities, activities, and scheduled plans in one place. All the team members can have uninterrupted access to the database. 

10. Reduce Cost

You might be thinking about how CRM software can reduce cost, right? But the fact is, it really does. It provides real-time and accurate information, that reduces operational and administrative costs respectively. You can proactively manage your business operations to prevent any delays and disruptions.

Also Read: Salesforce CRM Adoption - How to Maximize User Adoption Rate And ROI

The Essence !!!

You can have the most amazing product to offer, but if you don’t treat your customers right, you won’t sell a thing! This is the reason why building good relationships with your customers is every business’ top-most priority. And this is exactly what a Customer Relationship Management does. It assists organizations in maintaining great relationships with customers, by treating each and every one individually.

Looking for the right CRM software for your business? If yes, connect with A3logics to get the perfect CRM solution that fits well with your business needs.

Using Big Data Analytics to Drive Personalization & Better Customer Experience

Can you count the grains of sand covering the face of this earth? This seems impossible. You cannot calculate the exact numbers, right.

Well, to your amazement, Google did the Job. It has given a rough estimate of sand grains covering all the beaches and desserts on the planet. The number is seven quintillions, five hundred quadrillion grains of sand.

But even more interesting is the amount of Data we have.  Statistics reveal that by 2020, the data is expected to increase 4 times more than the grains of sand on the earth.

In the last couple of years, the number of internet users worldwide has increased massively. Stats reveal that 90% of the world's data has been created in the past 2 years. We can see the growing popularity of social media platforms across the globe. Every minute 2.5 million pieces of content are posted on facebook. We are living in a highly interconnected world where data is exponentially captured via smartphones, blogs, social media posts, and many diverse digital sources.

This digital revolution is bringing abundant opportunities to enhance the overall customer experience. With this, Big data analytics has become a powerful tool that enables businesses to engage their customers more effectively and drive success with better products and services. Any business can deliver personalized solutions with meaningful insights to create happier customers.

What is Big Data Analytics?

It is a process of collecting, organizing and analyzing huge data sets to get deep insights to discover purchasing patterns, market trends, and customer preferences that help companies make informed business decisions.

Data consulting services enable marketers to gain better understanding of customer needs and requirements. This way companies can deliver personalized solutions that create happier customers and retain them for long-term.

Why It’s the Right Time to Embrace Big Data Analytics?

Unlike traditional data, ‘Big Data’ is unstructured and scattered, and too complex for traditional SQL databases to deal with. That’s where the need for big data analytics arrives.

If you’re still not considering the details of your customers, then your business is missing out that major tool undeniable for business success as “There’s only one thing that matters, Customer Satisfaction”

No matter what industry you’re in, big data analytics solutions can transform any business model towards new heights. If used effectively, it can optimize operations that result in improving customer relationships and give thriving results. 

Impact of Big Data Analytics on Customer Services

1. Helps Deliver Valuable Feedback

Better understanding of customer behavior enables companies to resolve queries, issues and grievances in an effective manner.  

With Big data analytics, marketers can easily track those channels that their customers are frequently using. This offers brands an additional opportunity to optimize their strategy for better customer engagement. Today, customers are connected to their favourite brands on various channels; hence to provide effective customer service, an enterprise must use the right tools to collect, analyze, and evaluate all data shared by a customer.

For example, if you integrate big data analytics into CRM systems, it becomes easy to define a more clear picture of customer-facing operations. 

Also Read: Enhance Your Customer Relationships With Salesforce Einstein AI

2. Personalized Shopping Experiences

As Customer experience is the new marketing battlefront, it becomes very challenging for any business to survive and succeed in such a competitive environment. Hence,  entrepreneurs must break down the silos across various channels, departments, and teams to get a unified view of the customer preferences. With consolidated data on customers buying patterns, marketers can give personalized shopping experience with the better understanding of customer needs and requirements.

3. Improves Response Time

How fast do you respond to your customers? Quick response time is the most important attribute of good customer service.

As per researchers, prompt feedback to the customer issues and complaints can increase customer advocacy by 25%.

With data analytics on your side, it becomes easy to measure the response time of your customer agents across multiple channels. And thus you can improve it by accurate detection of strong and weak spots.

Grab this opportunity to stand out in the marketplace just by responding to your customers well in time.

4. Resolves Issues in No Time

Big data methodology helps your customer service agents to detect and analyze all kinds of user queries with their relevant solutions. This increases problem solving efficiency of agents.

5. Reduces Customer Churn Rate 

“It takes months to find a customer and only seconds to lose one.”

Using big data analytics enables brands to improve its customer acquisition and retention rate. This has become a very popular tactic to retain customers for long-term. These insights can identify which customers to target and when to target them. For instance, a customer shops every month from a brand and for some reason haven’t purchased anything from it in the past 6 months. In such a case, using data insights enables marketers to reach out and prompt such customers with a simple message to resume their purchase cycle.  

The Bottom Line

Regardless of industry, big data analytics make all the difference in enhancing the relationship between customers and businesses.

And, serves as an effective tool for increasing consumer satisfaction and retention rate. It enables companies to draw meaningful conclusions out of vast unstructured information, to serve their customers better. In this blog, we have discovered 5 different ways big data analytics improve customer engagement with your brand. Each of these ways signify the importance to entrepreneurs to make data-based decisions.

Today several big and small businesses have successfully utilized data science to deliver an exceptional experience across digital spaces that delights the customer and builds long-term brand loyalty in their niche.

If you also want to improve your customer service then get in touch with leading big data consultants.