What Are the Different Ecommerce Integrations? ERP, PIM, OMS, CRM, Marketing Tools, etc.

Usually, companies with better consumer rates keep additional resources

for regularly managing those things that require proper vigilance, for example, when an eCommerce business reaches its first level of success and starts having an adequate number of customers on a daily basis, it is to be ensured then that the minor technical issues will not hamper the consumer experience within the website. And for that, the company keeps quality analysis and testing services.

Reasons to Adopt Ecommerce Integrations

Apart from technical aspects, there are some materialistic aspects as well in

the case of eCommerce businesses. For example, there exist external

vendors that stay in connection with an eCommerce business for the

regular supply of products.

The entire commerce cycle, in fact, runs with regular and smooth cooperation

maintained with those vendors, as they help in keeping the inventory filled

with an adequate quantity of products that are in demand.

Here, developing an inventory management solution could work as an

additional resource to make overall store management easy by alerting for the urgent

or less urgent requirements separately.

Not just the mediators & vendors, but the consumers also provide some reasons to adopt eCommerce integrations like POS solutions to keep things like money exchange and its concerned management easier.

Thus, to keep things managed and operate the back-end things smoothly,

eCommerce integrations are required.

What are the Different Ecommerce Integrations?

• ERP (Enterprise Resource Planning)

Enterprise resource planning is basically a concept of drawing all the

resources into one place and to have at least some digital control over them is the ultimate goal.

Companies that develop erp solutions for businesses are usually

enterprise software development companies.

They provide integrated information systems to enhance customer experience, and digital transparency within the organization, as well as among the customers as well.

As far as eCommerce is concerned, when an ERP solution is integrated with it,

it works then as a singular entity as a part of the business body.

Things like Inventory, delivery, procurement, manufacturing, production,

vendor management, customer relationship, transportation, etc., all can

be managed through ERP solutions once integrated with eCommerce.

Similarly, there are other integrable resources that can provide great

facilitation to the business just by only once incorporating them into the

business.

• PIM (Product Information Management)

Usually, an eCommerce business, especially the B2B, which has a variety of

sales channels to reach the market requires a PIM solution.

 

A sales channel is basically a path through which any business chooses to

reach the market. It can be direct or indirect. 

However, when an eCommerce business needs to spread information about

the product, for example, a product catalog to all the sales channels,

it requires a PIM solution to act as a single source of information for all as

to reach every business partner isn’t physically possible.

Therefore, when a PIM gets integrated with the eCommerce business then the

different channels can collect, manage, and access the information through it.

Also, they can make a checkmark so that the service provider gets to know it.

• OMS (Order Management Systems)

An eCommerce business is primarily about customers visiting the eCommerce

website, and doing commerce through it.

When they do so, they make orders, and so the further process of delivery including the return or replacement would have to take place.

All that becomes typical to track once the business crosses the local boundary

and starts serving cross-borders. 

An order management system helps keep the entire process of order and

delivery in one line, accessible for the customer, as well as the service provider

anytime and anywhere for each order being placed. 

From tracking to automating the product deliveries based on the request or

demand, OMS integration would bring some new ease at doing business

despite operating with multiple channels.

• Artificially intelligent CRM

It is as comprehensive as it is a fact that the more personalized the responses

are, the better the customer experience will be.

And today, we have got many eCommerce solutions developing platforms that

are focusing on improving customer experience.

Shopify vs BigCommerce vs Magento and WooCommerce are some of the leading platforms focusing on enhancing customer experience. Artificial intelligence with learning abilities embedded in the system reads the customer behavior and improves the overall customer experience every next time the customer revisits the website solution.

You would require an experienced dedicated developer of the existing technology stack to integrate intelligent CRM into your incumbent eCommerce solution.

As CRM integration additionally also helps in the following ways-

1. It pulls users to the checkout stage rapidly.

2. Keeps the customer data in one place, accessible anywhere, anytime.

3. Nurture the abandoned cart as per the customer's behavior.

4. Sales forecast is possible with CRM being integrated into eCommerce

solutions.

A3logics is known to integrate and develop CRM solutions for enterprise

business solutions for many of its eCommerce clients and has streamlined

their customer engagement, eased their payments and billing, and

automated the marketing.

What other problems can Ecommerce Integration solve?

Integrations are not limited to the specific limits but you may integrate third-party tools as well to optimize your time investment and other resources that you put in to manage things typically.

It mitigates the deployment of other external resources and resolves

ineffective interdepartmental collaborations. 

It can resolve the challenges that occurred due to delayed updates in inventory

levels, product information, prices, etc.

Words To Sum Up

With eCommerce integrations, you could stretch out the possibilities,

opportunities, and range of doing commerce. You can leverage the dimensions of

marketing, and improvise the experience of overall commerce for the

consumers.

Keep in touch with the eCommerce experts & consultants that eCommerce development companies like A3logics provide with free consultancy.

Top 10 Reasons Why Your Business Needs a CRM System

Customers are the single most valuable asset of any organization. They serve as a springboard for new concepts and ideas.  No matter what industry you are in, no matter what kind of products or services you offer, maintaining a healthy customer relationship is the topmost priority of any business.

These days, many businesses are implementing CRM platforms globally to standardize and track sales progress and productivity. CRM software was originally designed to help organizations build and maintain relationships with new and existing customers. Since then, CRM software has evolved from a simple contact management system into a robust tool that helps you find leads, and nurture them through the sales pipeline. It effectively manages marketing activities, sales, accounting, vendors, and other types of operational data.

In this blog, you will learn about how a strong Customer Relationship Management System actually improves the lives of sales and marketing reps.

Take a look:

1. Improved Customer Experience 

Giving personalized experience to your customers is the need of the hour. And, this is only possible when you know more about your customers. Hence, every interaction that you have with your customers needs to be identified, documented, and recorded. 

That being said, you need a powerful CRM system that gives easy access to important information to all the departments including sales, marketing, and customer service teams.

The integration of CRM systems enables companies to gather important information about their customers to get meaningful insights into their preferences, purchase history, what they bought and when, and demographic patterns. All these details help you remain proactive to serve customers with better offers at the right time. All this tends to deliver personalized customer experience!

    

Also Read: All you Need to Know About Salesforce

2. Customer Segmentation to Create Targeted Campaigns

When you know whom you’re addressing, your target market, you can easily customize the offer, strategy, and even your sales pitch!

The customer relationship management system allows you to segment the data as per categories and criteria, making it easy to create focused lists. Such segmented lists helps the marketing team to run specific customer marketing campaigns 

3. Better Customer Support Service

Not letting your customers wait and responding quickly is a sign of professionalism. Nothing makes customers happier than getting immediate responses as well as solutions to their problems.

When it comes to customer support services, Customer Relationship Management systems serve as an effective tool. These days, many brands are using CRM software to create better engagement with their customers anywhere, anytime, and from any device.

CRM system comes with a set of customizable, ready-to-use email templates, documents, letters, proposals, invitations, quotes, newsletters, that helps you draft messages within minutes as while dealing with customers, speed is everything!

Having all the details allows you to personalize your communication, send replies offering quick solutions to recurrent problems.

Hence, a CRM system proves indispensable in providing great customer service. 

4.  CRM for Enhanced Internal Communication

As your organization grows, so does your customer database. Hence, after a certain time, it becomes more difficult to streamline your communications with customers, both existing and potential.

CRM system allows you to store a vast list of customers, including contact’s full name, email address, telephone number, postal address, website and social media accounts, and critical business facts. With all this information at your fingertips, a CRM gives your organization a competitive advantage.

5. Increased Customer Retention

Retaining customers is the key driver for any business success. Also, companies cannot foster customer loyalty without building effective customer retention strategies.

CRM system comes with a handful of customer retention strategies that helps you gain a competitive edge and improves ROI.

Apart from being a valuable asset in finding and nurturing your potential customers, the CRM system also proves helpful in keeping your existing customers happy.

6.  CRM Improves Leads Generation

Nowadays, one of the critical elements that drive the business momentum is Lead nurturing. Therefore, you need to implement an effective lead nurturing strategy as it highly impacts your business marketing process.

Customer relationship software streamlines the complete sales cycle, helps the sales team to track leads, opportunities, and close deals more quickly. It also supports nurturing leads and building better, long-term relationships with customers even before they interact with the sales team and supports the sales team to reach targets faster.

7. Automate Daily Tasks

Having a good CRM system automates a few tasks and frees up time for core business activities. From filling out a form, sending a report to figuring out the logistics of delivery, a customer relationship software system manages many of these tasks and fasten the process. Therefore, minimize the amount of time and steps required to complete a certain task. 

8. More Productive Workforce

Successful implementation of CRM system improves business performance by increasing sales team productivity. This allows employees to collect valuable client information and integrate a company's marketing efforts into the checkout process.

A full embraced CRM system allows you to expand your business by making the team more productive.

9. Secure Storage

CRM software helps the sales team to securely store the contact details of customers, sales opportunities, activities, and scheduled plans in one place. All the team members can have uninterrupted access to the database. 

10. Reduce Cost

You might be thinking about how CRM software can reduce cost, right? But the fact is, it really does. It provides real-time and accurate information, that reduces operational and administrative costs respectively. You can proactively manage your business operations to prevent any delays and disruptions.

Also Read: Salesforce CRM Adoption - How to Maximize User Adoption Rate And ROI

The Essence !!!

You can have the most amazing product to offer, but if you don’t treat your customers right, you won’t sell a thing! This is the reason why building good relationships with your customers is every business’ top-most priority. And this is exactly what a Customer Relationship Management does. It assists organizations in maintaining great relationships with customers, by treating each and every one individually.

Looking for the right CRM software for your business? If yes, connect with A3logics to get the perfect CRM solution that fits well with your business needs.

10 Amazing Benefits of Salesforce CRM You Don’t Want To Miss

The relationships that you cultivate with your clients and customers serve as a foundation to achieve organizational success. As per research, clients love to invest in a company that offers a better customer experience.

Hence, investing in an effective CRM software is a must for any business to drive better customer engagement. However, picking out the right software solution is a very crucial decision for any entrepreneur. For this, they need to thoroughly assess the prospective programs to find out which works best for their organization. 

Customer relationship management (CRM) systems are software programs designed to manage and analyze customer interactions. These days cloud-based software is much in trend. With this, Salesforce has earned the title of #1 provider of cloud-based CRM solutions that promote better customer services. It serves as a means to connect the management, customers, and the workforce altogether. 

In this blog, you will learn the top 10 benefits of Salesforce and how it will streamline your sales and marketing operations.

Also Read: Everything You Need to Know About Salesforce

Take a look!

1. Integrates Well with Current Infrastructure

Every CRM solution should be flexible enough to meet unique user requirements. 

Salesforce CRM is popular for its flexibility. With a high degree of adaptability, this platform blends seamlessly with other software ecosystems through powerful APIs. 

It allows organizations to integrate easily with third-party apps and software solutions, to harness its maximum benefits.  

With this feature, it is easy to integrate with third-party applications like JIRA, Zendesk, Financial Force, and many others to extend the capabilities of the platform. Easy third-party integrations save much of your time and money. It provides several advantages and features to improve your business process.

2. Improves Your Marketing Process

A robust CRM solution aligns the sales and marketing strategy to achieve one common goal - REVENUE GENERATION.

Hence, implementing the right CRM software enables companies to manage and analyze customer interactions effectively throughout the sales lifecycle to boost relationships, convert leads, nurture sales, to promote customer retention.

The Salesforce CRM software can help organizations at every stage from gathering and qualifying leads to turn them into opportunities.

3.Better Contact Management

If your organization lacks a clear understanding of who their customers are and what they expect from them, it will be hard to provide them with the kind of positive experience that pays off. The more you know about your customers, the better you will serve them.

Salesforce CRM offers a robust contact management system. It makes it easy to store addresses, phone numbers, and other sensitive data of the clients and customers in a hassle-free manner.

Salesforce CRM comprises tools that track previous customer interactions and sales activities. It also uses the client’s data from different social media handles to get deep insights into what kind of products or content your customers are looking for. This helps you create better marketing and sales strategies that are more suited to their preferences.

4. Boosts Lead Nurturing

Generating leads and converting them into your customers takes more than getting your brand noticed. Research reports reveal that 79% of leads never convert into sales because of poor lead nurturing. Hence, it is highly essential to monitor your prospective customers and stay in touch with them. 

With Salesforce CRM software, you can easily create campaigns, track clicks and automate the whole process.

This enables companies to generate quality leads, and accelerate the conversion process while reducing the time spent on the sales cycle.

5. Mobile Access to Sales Reps

Sales and marketing teams are always on the go. Hence, a cloud-hosted platform is an ideal choice to streamline their work.

Salesforce CRM software can be accessed on the mobile devices along with desktop versions

This enables field professionals to access dashboards, reports, lead-generation processes, customer data, contacts, social profiles, and other CRM data on their smartphones. 

The collaboration capabilities of the app updates the teams on the deal status and ask for support whenever required.

Also Read: Salesforce CRM Adoption - How to Maximize User Adoption Rate And ROI

6. Promotes Effective Team Collaboration

Collaboration in the workplace is a sign of an effective team to harness the best out of  them. The built-in social tools of Salesforce facilitate effective collaboration between sales representatives and staff members.  It allows your marketing teams, sales teams, and administrative staff to get access to all of your data on a unified platform. Hence, sharing data, files, and insights can be done easily that promotes quick completion of tasks.

7. Gives 360 Degree View of Sales Pipeline

The significance of a 360-degree view of the customer cannot be overlooked. It assists in predicting the future demands, improves the effectiveness of marketing efforts, and helps salespeople to sell more.

When you have sufficient data, it is easy to create adaptive weekly forecasts for more organized compilation. Salesforce CRM comes with an intuitive dashboard for data accumulation as well as detailed reporting and analysis that boost sales performance.

With Salesforce CRM, it becomes easy to cross-check all aspects of your pipeline at one glance, from customer activity to conversion rates. This platform even offers customizable reporting and visualization features to get personalized data view.

8. More Effective Sales Cycles

The sales cycle is the backbone of a successful sales cycle effort. It is a series of actionable steps that salespersons take to convert the lead into a customer.

Having a clearly defined sales cycle serves as a roadmap for sales reps and gives a clear view of what the team is doing.

Salesforce CRM, streamlines the process and helps you better understand your clients. This platform offers features including workflow automation and task management to fine-tune your sales cycles and stay on top of them at all times. 

9. Tracking Competitors Becomes Easy

Spying on the competitors always proves to be an extremely effective strategy. There may be  several products and companies that offer similar services like yours. So if you want to know which product and what price works in the market, you must keep an eye on the competitors.

Salesforce CRM enables organizations to keep a check on the competitors and what that they offer to create customer engagement. 

10.Opportunity Management

With Salesforce CRM system, it would be easy for organisations to efficiently manage the opportunities and close the deals more quickly. The inbuilt deal evaluation and quoting tools of Salesforce, reveal the value of each deal, current status of the deal, and create detailed PDF quotes that can be shared directly with the customers.

Also Read: Salesforce Consulting - Top 6 Benefits of Hiring Certified Consultants Remotely

Are You Ready to Try Salesforce CRM?

Salesforce CRM serves as a centralized platform that covers all three areas including sales, marketing, and customer support offering a full package to meet business needs.  It provides a comprehensive set of tools that can be customized to offer reliable customer support and reasonable pricing plans. From tracking sales, managing leads, improving conversion rates to building long-lasting relationships with customers.

To launch its successful execution, we highly recommend that you should take help from the leading Salesforce development company.

If your organization already has CRM software and you want to integrate it with other applications, then A3logics is the one-stop solution. We offer complete Salesforce Appexchange Development services to reap benefits of this platform and take your business to the next level. Our experienced professionals will help you integrate your application smoothly.